About our stores.

With a rich history, Passion is Cardiff’s most famous sexy shop.  We have an online store that started back in 1999. Yes, that long ago! We also have a regular store which is based in City Road, Cardiff that opened in 2005.

We’ve been on TV many times; including on MTV, BBC One and Channel 4. And featured in many of the major press publications over the years. We’ve also been recommended in lots of books, including The Good Girl Guide to Bad Girl Sex, Em & Lo’s Sex Etiquette and Urge by Dr Gabrielle Morrisey.